Last month we had the privilege of Khalid gracing us on set for a holiday spot. The contemporary R&B artist recently collaborated with Hollister in the new #CarpeNow Back to School campaign, alongside Noah Cyrus. The promotion kicked off last Friday with the slogan “Carpe the Fit Out of Denim” and will also be part of an anti-bullying initiative that begins in September, as well as the holiday spot [shot here at Thunder on Stage 3] that launches in October. Given that teens are digital natives, the campaign will live primarily online, as well as in Hollister’s 540 stores globally. Hollister’s marketing efforts will predominantly be on Instagram, Facebook, Snapchat, YouTube and Spotify (Billboard, 2018).
See video for current campaign below (holiday spot to be released in October)